TY  - BOOK
AU  - Frick,Tim
AU  - Eyler-Werve,Kate
TI  - Return on engagement: content strategy and web design techniques for digital marketing 
SN  - 9780415844611 (paperback)
AV  - HF 5415.1265 .F745 2015
PY  - 2015///
CY  - New York
PB  - Focal Press, Taylor & Francis Group
KW  - Internet marketing
KW  - Social media
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographical references and index; Digital marketing strategy basics -- Content strategy -- SEO and content strategy -- Design strategy: an integrated approach -- Measurement strategy -- Writing for the web -- Producing web video -- Content and social networks -- Creating usable designs -- Climate Ride's pedal power
N2  - "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "--
ER  -