Frick, Tim. <br/><br/>
Return on engagement :  content strategy and web design techniques for digital marketing / 
Tim Frick and Kate Eyler-Werve. 
 - Second edition. 
 - 257 pages :  color illustrations;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Digital marketing strategy basics -- Content strategy -- SEO and content strategy -- Design strategy: an integrated approach -- Measurement strategy -- Writing for the web -- Producing web video -- Content and social networks -- Creating usable designs -- Climate Ride's pedal power. 
<br/><br/> "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "-- 
<br/><br/><label>ISBN: </label>9780415844611 (paperback) 0415844614 (paperback) 
<br/><br/><label>LCCN: </label>2013051221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Marketing.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / .F745 2015