TY  - BOOK
AU  - Belew,Shannon
TI  - The art of social selling: finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks 
SN  - 9780814433324
AV  - HF 5415.1265 .B45 2014
PY  - 2014///]
CY  - New York
PB  - American Management Association
KW  - Internet marketing
KW  - Marketing
KW  - Social aspects
KW  - Selling
KW  - Online social networks
KW  - Social media
N1  - Includes bibliographical references (pages 243-250) and index; Fishing in social ponds: using social media as a prospecting tool for online sales --; The social triangle of online sales success: bringing together social marketing, social commerce, and social support --; Speaking a new language: the ten most important rules for online social interactions --; More than lead scraping: the benefits of un-selling in social media --; Tweets, likes, comments, and recommendations: understanding the value of peer-to-peer influence in social sales --; Content, engagement, and building a relationship: pulling the social customer through the online sales funnel --; Tools of the trade: using online services and applications to help you find, track, and engage social customers --; Time is money: building social selling into your schedule --; Free and not quite free: determining your budget --; Developing your social selling strategy: the components for a realistic social media sales plan --; Linkedin: turning connections into sales --; Twitter: social selling in 140 characters or less --; Facebook, Google+, and online communities: targeting your social customer base --; The rise of visual content and its influence on sales: YouTube, Pinterest, Infographics, and more --; Social selling trends: harnessing the growth of mobile sales --; Case studies: social success stories for B2C and B2B
N2  - Citing enlightening research and real-world examples, this title presents readers with a detailed methodology for growing sales and expanding their customer base using social media
ER  -