TY  - BOOK
AU  - Shankman,Peter
TI  - Zombie loyalists: using great service to create rabid fans 
SN  - 9781137279668 (alk. paper)
AV  - HF 5415.5 .S51943 2014
PY  - 2015///
CY  - New York
PB  - Palgrave Macmillan
KW  - Customer services
KW  - Customer relations
KW  - Customer loyalty
N1  - Includes bibliographical references (pages [239]-240) and index
ER  -