TY  - BOOK
AU  - Newman,Timothy
TI  - Social media in sport marketing
SN  - 9781934432785
AV  - GV 716 .N48 2013
PY  - 2013///]
CY  - Scottsdale, Arizona
PB  - Holcomb Hathaway, Publishers
KW  - Sports
KW  - Marketing
KW  - Computer network resources
KW  - Social media
N1  - Includes bibliographical references and index; Introduction to social media -- Introduction to principles of sport communication, marketing, and social media -- Social networks and real-time platforms -- Blogging -- Photos, video, and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program
ER  -