Newman, Timothy,  1968- <br/><br/>
Social media in sport marketing / 
Timothy Newman, Jason Frederick Peck, Charles Harris, Brendan Wilhide. 
 - Scottsdale, Arizona :  Holcomb Hathaway, Publishers,  [2013] 
 - xiv, 202 pages ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction to social media -- Introduction to principles of sport communication, marketing, and social media -- Social networks and real-time platforms -- Blogging -- Photos, video, and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program. 
<br/><br/><label>ISBN: </label>9781934432785 1934432784 
<br/><br/><label>LCCN: </label>2013004173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.<br/>Sports--Computer network resources.<br/>Social media.
<br/><br/><label>LC Class. No.: </label>GV 716  / .N48 2013