TY  - BOOK
AU  - Anthony,Scott D.
TI  - The first mile: a launch manual for getting great ideas into the market 
SN  - 9781422171769 (alk. paper)
AV  - HF 5415.153 .A566 2014 
PY  - 2014///]
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - New products
KW  - Technological innovations
KW  - fast
N1  - Includes bibliographical references and index; Prologue: The promise and perils of innovation's first mile -- The first mile problem -- I. The first mile toolkit -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- II. Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile
ER  -