The first mile : a launch manual for getting great ideas into the market - Anthony, Scott D. (Boston, Massachusetts : Harvard Business Review Press, 2014)
Prologue: The promise and perils of innovation's first mile -- The first mile problem -- I. The first mile toolkit -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- II. Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
Includes bibliographical references and index.
Keywords: New products; Technological innovations; New products; Technological innovations