Pire, Neal. <br/><br/>
ACSM's career and business guide for the fitness professional / 
Neal I. Pire. 
 - Philadelphia :  Wolters Kluwer Health/Lippincott Williams & Wilkins,  c2013. 
 - xii, 222 p. :  ill., maps ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. I. The fitness professional's career. The history of a profession -- A fork in the road : technicians and clinicians -- Sales -- Marketing -- Service -- Operations, administration and management -- Business policy development and risk management -- pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner -- Developing a business plan -- Structuring the business plan -- Seveloping a marketing plan -- Seveloping a financial plan -- Selling your dream -- pt. III. Business plan, budgets, and presentation. 
<br/><br/><label>ISBN: </label>9781608311958 1608311953 
<br/><br/><label>LCCN: </label>2011028228 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016031586  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Physical fitness--Vocational guidance--United States.<br/>Physical education and training--Vocational guidance--United States.<br/>Health--Vocational guidance--United States.<br/>Personal trainers--Finance, Personal.<br/>Physical fitness centers--Management.
<br/><br/><label>LC Class. No.: </label>GV 481.4 .P57 2013