TY  - BOOK
AU  - Bernstein,William J.
TI  - Masters of the word: how media shaped history, from the alphabet to the Internet 
SN  - 9780802121387 (hardback)
PY  - 2013///
CY  - New York, NY, [Berkeley, Calif.]
PB  - Grove Press, Distributed by Publishers Group West
KW  - Mass media
KW  - History
KW  - Communication
KW  - Writing
KW  - Social media
KW  - Social aspects
KW  - Communication and technology
KW  - fast
N1  - Includes bibliographical references (p. [341]-395) and index; Origins -- The ABCs of democracy -- Twelve tables, seven hills, and a few early Christians -- Before Gutenberg -- Punch and counterpunch -- The captive press -- With a machete in one hand and a radio in the other -- The comrades who couldn't broadcast straight -- The argus
N2  - From the birth of writing in Mesopotamia to the technologies of today, documents the technology of media - a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires
ER  -