Bernstein, William J. <br/><br/>
Masters of the word :  how media shaped history, from the alphabet to the Internet / 
William J. Bernstein. 
 - 1st ed. 
 - New York, NY :  [Berkeley, Calif.] :  Grove Press ;  Distributed by Publishers Group West,  c2013. 
 - 420 p., [16] p. of plates :  ill., maps ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [341]-395) and index. 
<br/><br/>Origins -- The ABCs of democracy -- Twelve tables, seven hills, and a few early Christians -- Before Gutenberg -- Punch and counterpunch -- The captive press -- With a machete in one hand and a radio in the other -- The comrades who couldn't broadcast straight -- The argus. 
<br/><br/> From the birth of writing in Mesopotamia to the technologies of today, documents the technology of media - a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires. 
<br/><br/><label>ISBN: </label>9780802121387 (hardback) 0802121381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--History.<br/>Communication--History.<br/>Writing--History.<br/>Social media--History.<br/>Mass media--Social aspects--History.<br/>Communication and technology--History.<br/>Communication.<br/>Communication and technology.<br/>Mass media.<br/>Mass media--Social aspects.<br/>Social media.<br/>Writing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>History.