TY  - BOOK
AU  - Lankow,Jason
AU  - Ritchie,Josh
AU  - Crooks,Ross
TI  - Infographics: the power of visual storytelling 
SN  - 9781118314043 (pbk.)
AV  - P 93.5 .L34 2012
PY  - 2012///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
KW  - Visual communication
KW  - Communication
KW  - Graphic methods
KW  - Information visualization
KW  - Business presentations
KW  - Presentation graphics software
KW  - fast
N1  - Includes index; Includes bibliographical references and index; Importance and efficacy: why our brains love infographics : Varied perspectives on information design ; A brief history ; Objectives of visualization ; Appeal ; Comprehension ; Retention -- Infographic formats: choosing the right vehicle for your message : Static infographics ; Motion graphics ; Interactive infographics -- The visual storytelling spectrum: an objective approach : Understanding the visual storytelling spectrum -- Editorial infographics : What are editorial infographics? ; Origins of editorial infographics ; Editorial infographic production  -- Content distribution: sharing your story : Posting on your site ; Distributing your content ; Patience pays dividends -- Brand-centric infographics : "About us" pages ; Product instructions ; Visual press releases ; Presentation design ; Annual reports -- Data visualization interfaces : A case for visualization in user interfaces ; Dashboards ; Visual data hubs -- What makes a good infographic? : Utility ; Soundness ; Beauty -- Information design best practices : Illustration ; Data ; Visualization -- The future of infographics : Democratized access to creation tools ; Socially generative visualizations ; Problem solving ; Becoming a visual company
N2  - Explains how infographics use visual communication to attract, inform, and entertain their audience
ER  -