TY  - BOOK
AU  - Ferrand,Alain
AU  - Chappelet,J.-L.
AU  - S�eguin,Benoit
TI  - Olympic marketing
SN  - 9780415587860 (hbk)
AV  - GV 721.5 .F43 2012
PY  - 2012///
CY  - Abingdon, Oxon, New York
PB  - Routledge
KW  - Olympics
KW  - Management
KW  - Marketing
KW  - Sports administration
KW  - Sports
KW  - fast
N1  - Includes bibliographical references and index; The Olympic system -- Olympic properties and their protection -- Olympic brand marketing system -- Olympic marketing model -- IOC marketing -- Marketing by Olympic Games organising committiees -- Marketing by National Olympic Committees -- Marketing by Olympic sponsors -- Conclusion and perspectives
ER  -