Ferrand, Alain,  1952- <br/><br/>
Olympic marketing / 
Alain Ferrand, Jean-Loup Chappelet and Beno�it S�eguin. 
 - Abingdon, Oxon ;  New York :  Routledge,  2012. 
 - xxii, 271 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The Olympic system -- Olympic properties and their protection -- Olympic brand marketing system -- Olympic marketing model -- IOC marketing -- Marketing by Olympic Games organising committiees -- Marketing by National Olympic Committees -- Marketing by Olympic sponsors -- Conclusion and perspectives. 
<br/><br/><label>ISBN: </label>9780415587860 (hbk) 0415587867 (hbk) 9780415587877 (pbk) 0415587875 (pbk) 
<br/><br/><label>LCCN: </label>2011047095 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015978330  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Olympics--Management.<br/>Olympics--Marketing.<br/>Sports administration.<br/>Sports--Marketing.<br/>Olympics--Management.<br/>Olympics--Marketing.<br/>Sports--Management.<br/>Sports--Marketing.
<br/><br/><label>LC Class. No.: </label>GV 721.5  / .F43 2012