TY  - BOOK
AU  - Kimmel,Allan J.
TI  - Psychological foundations of marketing
SN  - 9780415620000 (hb)
AV  - HF 5415 .K52196 2013
PY  - 2013///
CY  - New York, NY
PB  - Routledge
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references and index; Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence
N2  - Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research
ER  -