Safko, Lon. <br/><br/>
The fusion marketing bible :  fuse traditional media, social media, and digital media to maximize marketing / 
Lon Safko. 
 - New York :  McGraw-Hill,  c2013. 
 - xxi, 265 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Contents note continued: 16. The Psychology Behind the Technology: We're All Drug Pushers -- 17. Understanding the Sales Funnel: Just Being There -- 18. Filling the Void: From One Come Many. 
<br/><br/><label>ISBN: </label>9780071801133 0071801138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Technological innovations.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .S24 2013