TY  - BOOK
AU  - Cohan,Peter S.
TI  - Hungry start-up strategy: creating new ventures with limited resources and unlimited vision 
SN  - 9781609945282 (pbk.)
AV  - HD 62.5 .C6353 2012
PY  - 2012///
CY  - San Francisco
PB  - Berrett-Koehler Publishers
KW  - New business enterprises
KW  - Strategic planning
KW  - Venture capital
KW  - Entrepreneurship
N1  - Includes bibliographical references and index; Six start-up choices. Setting goals: what makes you hungry? -- Picking markets: feed your customers and they'll feed you -- Raising capital: maintain your fighting weight -- Building the team: whom do you invite to the table? -- Gaining share: satisfy your customers' cravings -- Adapting to change: don't let others eat your lunch -- Implications for stakeholders. Straight talk from start-up capital providers -- Can big companies train entrepreneurs? -- Resources
ER  -