Crane, Frederick G. <br/><br/>
Marketing for entrepreneurs :  concepts and applications for new ventures / 
Frederick G. Crane, Northeastern University. 
 - Second Edition. 
 - xiii, 245 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. 
<br/><br/><label>ISBN: </label>9781452230047 (pbk. : alk. paper) 1452230048 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2012031489 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016152746  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Small business marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .C676 2013