TY  - BOOK
AU  - Hutchison,Thomas W.
TI  - Web marketing for the music business
SN  - 9780240823706 (paper back)
AV  - ML 3790 .H986 2013
PY  - 2013///
CY  - Burlington, MA
PB  - Focal Press
KW  - Music trade
KW  - Internet marketing
N1  - Includes index; Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts : nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase traffic -- Audio and video for your web site -- E-commerce and financial transactions -- Finding your market -- Successful promotion on the web -- Social networking sites -- Professional, legal, and ethical issues -- Mobile media -- Mobile music marketing
ER  -