Hutchison, Thomas W. <br/><br/>
Web marketing for the music business / 
Tom Hutchison. 
 - 2nd ed. 
 - Burlington, MA :  Focal Press,  2013. 
 - xii, 292 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts : nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase traffic -- Audio and video for your web site -- E-commerce and financial transactions -- Finding your market -- Successful promotion on the web -- Social networking sites -- Professional, legal, and ethical issues -- Mobile media -- Mobile music marketing. 
<br/><br/><label>ISBN: </label>9780240823706 (paper back) 0240823702 (paper back) 
<br/><br/><label>LCCN: </label>2012031320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Music trade.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>ML 3790  / .H986 2013