TY - BOOK AU - Dragon,Ric TI - Social marketology: improve your social media processes and get customers to stay forever SN - 9780071790499 (alk. paper) AV - HF 5415.1265 .D73 2012 PY - 2012/// CY - New York PB - McGraw-Hill KW - Internet marketing KW - Social aspects KW - Social media KW - Marketing KW - Customer relations N1 - Includes bibliographical references and index ER -