Dragon, Ric.

Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon. - New York : McGraw-Hill, c2012. - x, 213 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780071790499 (alk. paper) 0071790497 (alk. paper)

2012016987

016052965 Uk


Internet marketing--Social aspects.
Social media.
Marketing--Social aspects.
Customer relations.

HF 5415.1265 / .D73 2012