How to write a business plan /
Mike McKeever.
- 11th ed.
- Berkeley, CA : Nolo, c2012.
- 322 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references and index.
Setting the stage -- Benefits of writing a business plan -- Do you really want to own a business? -- Choosing the right business -- Potential sources of money to start or expand your small business -- Your resume and financial statement -- Your profit and loss forecast -- Your cash flow loss forecast and capital spending plan -- Write your marketing and personnel plans -- Editing and finalizing your business plan -- Selling your business plan -- After you open ... keeping on the path to success -- Good resources for small businesses.
If a reader is thinking of starting a business or raising money to expand an existing one, they'll need a plan. This edition is completely updated, providing all-new online resources and updated examples of successful business plans.