McKeever, Mike P.

How to write a business plan / Mike McKeever. - 11th ed. - Berkeley, CA : Nolo, c2012. - 322 p. : ill. ; 23 cm.

Includes index.

Includes bibliographical references and index.

Setting the stage -- Benefits of writing a business plan -- Do you really want to own a business? -- Choosing the right business -- Potential sources of money to start or expand your small business -- Your resume and financial statement -- Your profit and loss forecast -- Your cash flow loss forecast and capital spending plan -- Write your marketing and personnel plans -- Editing and finalizing your business plan -- Selling your business plan -- After you open ... keeping on the path to success -- Good resources for small businesses.

If a reader is thinking of starting a business or raising money to expand an existing one, they'll need a plan. This edition is completely updated, providing all-new online resources and updated examples of successful business plans.

9781413317497 (pbk.) 1413317499 (pbk.) 9781413317503 (epub ebook) 1413317502 (epub ebook)

093371377499

2012021896


Business planning.
New business enterprises--Planning.
New business enterprises--Finance.
Small business--Planning.
Small business--Finance.

HD 30.28 / .M3839 2012