TY  - BOOK
AU  - Seitel,Fraser P.
AU  - Doorley,John
TI  - Rethinking reputation: how PR trumps marketing and advertising in the new media world 
SN  - 9780230338333
AV  - HD 59 .S365 2012
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - Public relations
KW  - Publicity
KW  - Internet in public relations
KW  - Internet in publicity
KW  - Reputation
KW  - Corporate image
KW  - Social media
N1  - Includes bibliographical references and index; The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation
ER  -