Seitel, Fraser P. <br/><br/>
Rethinking reputation :  how PR trumps marketing and advertising in the new media world / 
Fraser P. Seitel, John Doorley. 
 - New York :  Palgrave Macmillan,  2012. 
 - x, 235 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation. 
<br/><br/><label>ISBN: </label>9780230338333 023033833X 
<br/><br/><label>LCCN: </label>2012011583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Publicity.<br/>Internet in public relations.<br/>Internet in publicity.<br/>Reputation.<br/>Corporate image.<br/>Social media.
<br/><br/><label>LC Class. No.: </label>HD 59  / .S365 2012