TY - BOOK AU - Weinschenk,Susan TI - 100 things every designer needs to know about people T2 - Voices that matter SN - 9780321767530 (pbk.) AV - NK 1510 .W45 2011 PY - 2011/// CY - Berkeley, CA PB - New Riders KW - Design KW - Psychological aspects N1 - Includes bibliographical references (p. 225-234) and index; How people see -- How people read -- How people remember -- How people think -- How people focus their attention -- What motivates people -- People are social animals -- How people feel -- People make mistakes -- How people decide N2 - Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel ER -