TY  - BOOK
AU  - Lakhani,Dave
TI  - Persuasion: the art of getting what you want 
SN  - 0471730440 (hardcover)
AV  - BF 637 .P4 L32 2005
PY  - 2005///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (p. 217-218) and index; Manipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion
UR  - http://catdir.loc.gov/catdir/toc/ecip058/2005005163.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0621/2005005163-b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0621/2005005163-d.html
ER  -