Lakhani, Dave,  1965- <br/><br/>
Persuasion :  the art of getting what you want / 
Dave Lakhani. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2005. 
 - xxviii, 225 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 217-218) and index. 
<br/><br/>Manipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion. 
<br/><br/><label>ISBN: </label>0471730440 (hardcover) 9780471730446 (hardcover) 
<br/><br/><label>LCCN: </label>2005005163 
<br/><br/><label>Nat. Bib. No.: </label>GBA560650  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013255730  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)
<br/><br/><label>LC Class. No.: </label>BF 637 .P4  / L32 2005