TY  - BOOK
AU  - Bradley,Anthony J.
AU  - McDonald,Mark P.
TI  - The social organization: how to use social media to tap the collective genius of your customers and employees 
T2  - Gartner, Inc./Harvard Business Review Press series
SN  - 9781422172360 (alk. paper)
AV  - HD 30.19 .B73 2011
PY  - 2011///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Management
KW  - Social aspects
KW  - Social media
KW  - Industrial sociology
KW  - sears
KW  - Industries
N1  - Includes bibliographical references and index; Introduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launching the community -- Guiding from the middle -- Guide the community's purpose -- Guiding the organization -- Becoming a social organization
N2  - Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively
ER  -