Bradley, Anthony J. <br/><br/>
The social organization :  how to use social media to tap the collective genius of your customers and employees / 
Anthony J. Bradley, Mark P. McDonald. 
 - Boston, Mass. :  Harvard Business Review Press,  c2011. 
 - xiii, 252 p. ;  24 cm. 
 - Gartner, Inc./Harvard Business Review Press series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launching the community -- Guiding from the middle -- Guide the community's purpose -- Guiding the organization -- Becoming a social organization. 
<br/><br/> Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively. 
<br/><br/><label>ISBN: </label>9781422172360 (alk. paper) 1422172368 (alk. paper) 
<br/><br/><label>LCCN: </label>2011021190 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015841922  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Social aspects.<br/>Social media.<br/>Industrial sociology.<br/>Management--Social aspects.<br/>Industries--Social aspects.
<br/><br/><label>LC Class. No.: </label>HD 30.19  / .B73 2011