Whitaker, Wayne R.,  1940-2020. <br/><br/>
Mediawriting :  print, broadcast, and public relations / 
W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. 
 - 4th ed. 
 - New York :  Routledge,  2012. 
 - xix, 380 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you. 
<br/><br/><label>ISBN: </label>9780415891806 (hardback : alk. paper) 0415891809 (hardback : alk. paper) 9780415888035 (pbk. : alk. paper) 0415888034 (pbk. : alk. paper) 9780203148976 (e-book) 0203148975 (e-book) 
<br/><br/><label>LCCN: </label>2011032257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Broadcast journalism--Authorship.<br/>Public relations--Authorship.<br/>Journalism--Authorship.
<br/><br/><label>LC Class. No.: </label>P 96 .A86  / W48 2012