TY  - BOOK
AU  - McPhail,Thomas L.
TI  - Global communication: theories, stakeholders, and trends 
SN  - 9781444330304 (pbk.)
AV  - P 96 .I5 M37 2010
PY  - 2010///
CY  - Chichester, West Sussex, U.K., Malden, MA
PB  - Wiley-Blackwell
KW  - Communication, International
KW  - Communication
KW  - International cooperation
N1  - Includes bibliographical references (p. [369]-381) and index; Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions
ER  -