Global communication : theories, stakeholders, and trends - McPhail, Thomas L. (Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2010)
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
Includes bibliographical references (p. [369]-381) and index.
Keywords: Communication, International; Communication -- International cooperation