TY  - BOOK
AU  - Pine,B.Joseph
AU  - Gilmore,James H.
TI  - The experience economy: work is theatre & every business a stage 
SN  - 0875848192
AV  - HF 5415.15 .P56 1952
PY  - 1952///
CY  - Boston
PB  - Harvard Business School Press
KW  - Product management
KW  - Diversification in industry
KW  - Customer services
N1  - Includes bibliographical references (p. 207-230) and index; Step right up -- Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- A refreshing experience -- Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Exit, stage right
N2  - "You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized. offering little or no true differentiation. What would your customers truly value? Experiences ... The authors explore how successful companies create experiences that engage customers in an inherently personal way ... It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business"--From publisher description
ER  -