TY  - BOOK
AU  - Elliot,Jay
AU  - Simon,William L.
TI  - The Steve Jobs way: iLeadership for a new generation 
SN  - 9781593156398 (hardcover : alk. paper)
AV  - QA 76.2 .J63 E45 2011
PY  - 2011///
CY  - New York, NY
PB  - Vanguard Press
KW  - Jobs, Steve,
KW  - Apple Computer, Inc
KW  - History
KW  - Computer engineers
KW  - United States
KW  - Biography
KW  - Businesspeople
KW  - Computer industry
N1  - Includes bibliographical references; Product czar -- Passion for the product -- Success is in the details -- Talent rules -- Teaming : "pirates! not the navy" -- Tapping talent -- Rewards for the pirates -- Team sports -- The product-driven organization -- Maintaining momentum -- Recovery -- Holistic product development -- Evangelizing innovation -- Becoming cool : a different view of selling -- The door opener : branding -- Riding the retail juggernaut -- Achieving the definition of cool : "there's an app for that" -- On becoming Stevian -- In his footsteps
ER  -