The Steve Jobs way : iLeadership for a new generation /
Jay Elliot with William L. Simon.
- New York, NY : Vanguard Press, c2011.
- xiv, 242 p. ; 24 cm.
Includes bibliographical references.
Product czar -- Passion for the product -- Success is in the details -- Talent rules -- Teaming : "pirates! not the navy" -- Tapping talent -- Rewards for the pirates -- Team sports -- The product-driven organization -- Maintaining momentum -- Recovery -- Holistic product development -- Evangelizing innovation -- Becoming cool : a different view of selling -- The door opener : branding -- Riding the retail juggernaut -- Achieving the definition of cool : "there's an app for that" -- On becoming Stevian -- In his footsteps.