Empowered : unleash your employees, energize your customers, transform your business - Bernoff, Josh.; Schadler, Ted. (Boston, Mass. : Harvard Business Press, 2010)
Why your business needs HEROes -- Employee HEROes and their projects -- Peer influence analysis -- Delivering groundswell customer service -- Empowering customers with mobile applications -- Amplifying your fans -- Do-it-yourself technology fuels the HERO compact -- Is your company ready for HEROes? -- Leading and managing HEROes -- Helping HEROes innovate -- Helping HEROes collaborate -- Keeping HEROes safe -- Supporting HEROes with technology innovation -- Becoming HERO-powered.
Includes bibliographical references and indexes.
Keywords: Technological innovations -- Management; Business enterprises -- Technological innovations; Customer services -- Technological innovations; Online social networks -- Economic aspects