Persuasive games : the expressive power of videogames - Bogost, Ian. (Cambridge, MA : MIT Press, 2007)
Procedural rhetoric -- Political processes -- Ideological frames -- Digital democracy -- Advertising logic -- Licensing and product placement -- Advergames -- Procedural literacy -- Values and aspirations -- Exercise -- Purposes of persuasion.
Includes bibliographical references (p. [341]-436) and index.
Keywords: Video games -- Social aspects; Persuasion (Rhetoric); Computerspellen; Overreding; Sociale aspecten