TY  - BOOK
AU  - Harden,Leland
AU  - Heyman,Bob
TI  - Digital engagement: internet marketing that captures customers and builds intense brand loyalty 
SN  - 9780814410721
AV  - HF 5415.1265 .H3663 2009
PY  - 2009///
CY  - New York
PB  - American Management Association
KW  - Internet marketing
KW  - Brand loyalty
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0822/2008030020.html
ER  -