TY  - BOOK
AU  - Brenkert,George G.
TI  - Marketing ethics
SN  - 9780631214236 (pbk. : alk. paper)
AV  - HF 5415 .B637 2008
PY  - 2008///
CY  - Malden, MA
PB  - Blackwell Pub.
KW  - Marketing
KW  - Moral and ethical aspects
KW  - Social aspects
KW  - Business intelligence
KW  - Business ethics
N1  - Includes bibliographical references (p. [241]-249) and index; Marketing, ethics, and morality --; The; ethical challenges marketing faces --; Thinking about ethics and morality --; Defining marketing --; Marketing as a practical activity --; Towards a marketing ethics framework --; Marketers and their markets --; Marketing and the marketing concept --; Marketing research --; Competitive intelligence --; Segmentation and target marketing --; From product development to distribution --; Product development --; Packaging and labeling --; Pricing --; Distribution --; Promotion: advertising, retailing, and customers --; Advertising --; Retailing --; Customer responsibilities --; Marketing in a global society --; Marketing and other societies --; The; expansion of marketing within society: social and political marketing --; Fostering ethical marketing --; Appendices; AMA statement of ethics (adopted in 2004) --; The; Hunt-Vitell general theory of marketing ethics --; SCIP code of ethics for competitive intelligence professionals
ER  -