Brenkert, George G. <br/><br/>
Marketing ethics / 
George G. Brenkert. 
 - Malden, MA :  Blackwell Pub.,  2008. 
 - xii, 256 p. :  ill. ;  24 cm. 
 - Foundations of business ethics .
<br/><br/>Includes bibliographical references (p. [241]-249) and index. 
<br/><br/> Marketing, ethics, and morality --  ethical challenges marketing faces --  Thinking about ethics and morality --  Defining marketing --  Marketing as a practical activity --  Towards a marketing ethics framework --  Marketers and their markets --  Marketing and the marketing concept --  Marketing research --  Competitive intelligence --  Segmentation and target marketing --  From product development to distribution --  Product development --  Packaging and labeling --  Pricing --  Distribution --  Promotion: advertising, retailing, and customers --  Advertising --  Retailing --  Customer responsibilities --  Marketing in a global society --  Marketing and other societies --  expansion of marketing within society: social and political marketing --  Fostering ethical marketing --  AMA statement of ethics (adopted in 2004) --  Hunt-Vitell general theory of marketing ethics --  SCIP code of ethics for competitive intelligence professionals.  The  The  Appendices:  The 
<br/><br/><label>ISBN: </label>9780631214236 (pbk. : alk. paper) 0631214232 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2007033955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Moral and ethical aspects.<br/>Marketing--Social aspects.<br/>Business intelligence--Moral and ethical aspects.<br/>Business ethics.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .B637 2008