TY - BOOK AU - French,Emma TI - Selling Shakespeare to Hollywood: the marketing of filmed Shakespeare adaptations from 1989 into the new millennium SN - 1902806514 (pbk.) AV - PN 1995.9 .M29 F74 2006 PY - 2006/// CY - Hatfield [England] PB - University of Hertfordshire Press KW - Shakespeare, William, KW - Motion pictures KW - Marketing N1 - Includes bibliographical references (p. [198]-211) and index; Filmography: p. [195]-197; Selling Shakespeare to Hollywood -- The use of posters and trailers to sell Shakespeare -- Kenneth Branagh's filmed Shakespeare adaptations -- Hollywood teen Shakespeare movies -- Shakespeare in love -- Selling Shakespeare to Hollywood: into the new millennium ER -