Selling Shakespeare to Hollywood : the marketing of filmed Shakespeare adaptations from 1989 into the new millennium - French, Emma. (Hatfield [England] : University of Hertfordshire Press, 2006)
Selling Shakespeare to Hollywood -- The use of posters and trailers to sell Shakespeare -- Kenneth Branagh's filmed Shakespeare adaptations -- Hollywood teen Shakespeare movies -- Shakespeare in love -- Selling Shakespeare to Hollywood: into the new millennium.
Includes bibliographical references (p. [198]-211) and index.
Filmography: p. [195]-197.
Keywords: Shakespeare, William, -- 1564-1616 -- Film and video adaptations; Motion pictures -- Marketing