French, Emma.

Selling Shakespeare to Hollywood : the marketing of filmed Shakespeare adaptations from 1989 into the new millennium / Emma French. - Hatfield [England] : University of Hertfordshire Press, 2006. - x, 223 p. : ill. ; 24 cm.

Includes bibliographical references (p. [198]-211) and index. Filmography: p. [195]-197.

Selling Shakespeare to Hollywood -- The use of posters and trailers to sell Shakespeare -- Kenneth Branagh's filmed Shakespeare adaptations -- Hollywood teen Shakespeare movies -- Shakespeare in love -- Selling Shakespeare to Hollywood: into the new millennium.

1902806514 (pbk.) 9781902806518 (pbk.)

GBA549140 bnb

013216100 Uk


Shakespeare, William, 1564-1616 --Film and video adaptations.


Motion pictures--Marketing.

PN 1995.9 .M29 / F74 2006