Potter, W. James. <br/><br/>
Media literacy / 
W. James Potter. 
 - 4th ed. 
 - Los Angeles :  Sage Publications,  c2008. 
 - xx, 424 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 394-413) and index. 
<br/><br/>Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy. 
<br/><br/><label>ISBN: </label>9781412958752 (pbk. : acid-free paper) 141295875X (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>2007036375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P 96 .M4  / P68 2008