TY  - BOOK
AU  - Anderson,Chris
TI  - The long tail: why the future of business is selling less of more 
SN  - 9781401309664 (pbk.)
AV  - HF 5415.127 .A54 2008 c.2
PY  - 2008///
CY  - New York
PB  - Hyperion
KW  - Market segmentation
KW  - Internet marketing
KW  - Marketing
KW  - Technological innovations
KW  - United States
N1  - "With a new chapter about long tail marketing and a new epilogue"--P. [4] of cover; Includes index; "Notes on sources and further reading": p. [254]-258; The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue
ER  -