Anderson, Chris,  1961- <br/><br/>
The long tail :  why the future of business is selling less of more / 
 Why the future of business is selling less of more  Future of business is selling less of more Implied title from cover:  Longer tail 
Chris Anderson. 
 - 1st pbk. ed. 
 - New York :  Hyperion,  c2008. 
 - xii, 267 p. :  ill. ;  21 cm. 
<br/><br/> "With a new chapter about long tail marketing and a new epilogue"--P. [4] of cover.  Includes index. 
<br/><br/>"Notes on sources and further reading": p. [254]-258 
<br/><br/>The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue. 
<br/><br/><label>ISBN: </label>9781401309664 (pbk.) 1401309666 (pbk.) 
<br/><br/><label>LCCN: </label>2008004443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Internet marketing.<br/>Marketing--Technological innovations.<br/>Marketing--United States.
<br/><br/><label>LC Class. No.: </label>HF 5415.127  / .A54 2008 c.2