TY  - BOOK
AU  - Zimmerer,Thomas
AU  - Scarborough,Norman M.
TI  - Essentials of entrepreneurship and small business management
SN  - 0131440292
AV  - HD 62.7 .Z55 2005
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Small business
KW  - Management
KW  - New business enterprises
KW  - Petites et moyennes entreprises
KW  - Gestion
KW  - Nouvelles entreprises
KW  - Entrepreneuriat
N1  - Various multi-media instructional tools are available to supplement the text; Includes bibliographical references (p. 549-562) and index; Sec.I. The challenge of entrepreneurship: Ch.1. The foundations of entrepreneurship -- Ch.2. Inside the entrepreneurial mind: from ideas to reality -- Sec.II. Building the business plan: Beginning considerations : Ch.3. Strategic management and the entrepreneur -- Ch.4. Forms of business ownership and franchising -- Ch.5. Buying an existing business -- Sec.III. Building the business plan: Marketing considerations : Ch.6. Building a powerful marketing plan -- Ch.7. E-commerce and the entrepreneur -- Ch.8. Integrated marketing communications and pricing strategies -- Sec.IV. Building the business plan: financial considerations : Ch.9. Managing cash flow -- Ch.10. Creating a successful financial plan -- Ch.11. Crafting a winning business plan -- Sec.V. Putting the plan to work : building a competitive edge : Ch.12. Sources of financing: debt and equity -- Ch.13. Choosing the right location and layout -- Ch.14. Global aspects of entrepreneurship -- Ch.15. Leading the growing company and planning for management succession
UR  - http://www.loc.gov/catdir/toc/fy044/2003065602.html
ER  -