Zimmerer, Thomas. <br/><br/>
Essentials of entrepreneurship and small business management / 
Thomas W. Zimmerer, Norman M. Scarborough. 
 - 4th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2005. 
 - xiv, 578 p. :  ill. (some col.), col. map ;  28 cm. 
<br/><br/> Various multi-media instructional tools are available to supplement the text. 
<br/><br/>Includes bibliographical references (p. 549-562) and index. 
<br/><br/>Sec.I. The challenge of entrepreneurship: Ch.1. The foundations of entrepreneurship -- Ch.2. Inside the entrepreneurial mind: from ideas to reality -- Sec.II. Building the business plan: Beginning considerations : Ch.3. Strategic management and the entrepreneur -- Ch.4. Forms of business ownership and franchising -- Ch.5. Buying an existing business -- Sec.III. Building the business plan: Marketing considerations : Ch.6. Building a powerful marketing plan -- Ch.7. E-commerce and the entrepreneur -- Ch.8. Integrated marketing communications and pricing strategies -- Sec.IV. Building the business plan: financial considerations : Ch.9. Managing cash flow -- Ch.10. Creating a successful financial plan -- Ch.11. Crafting a winning business plan -- Sec.V. Putting the plan to work : building a competitive edge : Ch.12. Sources of financing: debt and equity -- Ch.13. Choosing the right location and layout -- Ch.14. Global aspects of entrepreneurship -- Ch.15. Leading the growing company and planning for management succession. 
<br/><br/><label>ISBN: </label>0131440292 9780131440296 0131918567 (pbk.) 9780131918566 (pbk.) 
<br/><br/><label>LCCN: </label>2003065602 
<br/><br/><label>Nat. Bib. No.: </label>GBA620368  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013057444  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.<br/>New business enterprises--Management.<br/>Petites et moyennes entreprises--Gestion.<br/>Nouvelles entreprises.<br/>Entrepreneuriat.
<br/><br/><label>LC Class. No.: </label>HD 62.7  / .Z55 2005