TY  - BOOK
AU  - Traugott,Michael W.
AU  - Lavrakas,Paul J.
TI  - The voter's guide to election polls
SN  - 0742536114 (cloth : alk. paper)
AV  - HN 90.P8 T73 2004
PY  - 2004///
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Public opinion
KW  - United States
KW  - Public opinion polls
KW  - Election forecasting
KW  - Press and politics
N1  - Includes bibliographical references and index; What are polls and surveys? and why are they conducted? -- What are election polls? How are they conducted? -- How do political candidates and organizations use poll data? -- How do news organizations collect and report poll data? -- Why do pollsters use samples? -- How are questionnaires put together? -- How do interviews take place? -- How do media organizations analyze polls? -- How can I evaluate published poll results? -- What are some common problems and complaints about polls?
UR  - http://www.loc.gov/catdir/toc/ecip0415/2004003121.html
ER  -